CUE THE APPLAUSE!
Ines Di Santo returned to the runways of New York Luxury Bridal Fashion Week in the biggest way since COVID. And all I can say is WOW!
It was so great to be back. Not just for me and my mom, but our entire team. We really needed to strut our stuff. It's hard to explain, but working at the love of your life, toiling away in the design studio behind the seams, means you sometimes just need to SHOW OFF!
And what a show it was. INCROYABLE and if I may say, aaaah-mazing. We worked with a digital design team to create something magical, a completely immersive experience for our audience of buyers, influencers, press and friends.
Video projection encased the walls using digital mapping technology and live models brought each gown to life. It was a fashion show, but with a heightened experience. I understand NY's Metropolitan Museum of Art Costume Institute will be using similar technological activiations for it's upcoming exhibition "Sleeping Beauties: Reawakening Fashion."
It was this integration of technology that allowed us to push the limit of our capabilities. From our fabric developments, to adapting modern embroidery and new laser cutting techniques, there was a focus on the level of craft and craftsmanship. I want to SHOUT, for we have turned a new exciting corner!
Our dear buyers and press embraced this Spring 2025 Collection and we are so very honored by their praise. Here's what Vogue, The New York Times and Brides Magazine say, to name-drop a few. It truly brings tears to my eyes.
We can only hope it will touch you, our brides, in the same way for we are ultimately here to make all your dreams come true. Find us wherever you are.
On behalf of the entire Ines Di Santo team - cheers to a new season!
Love and gratitude, Veronica
