Ines made her first dress for her dolls when she was just five-years-old.
…and weaving the vestido sparked a lifetime commitment to her artistry. While growing up in Argentina, she cultivated a love for haute couture that eventually led her to a celebrated atelier in Buenos Aires. There she observed the mastery of the lead designers who were formally trained at the House of Dior.
Surrounded by a Parisian sensibility and the buzz of her city’s timeless elegance, she learned how to transform ideas into technical triumphs with a modern respect for shape and refined details.
Born in Milan, raised in Buenos Aires and living in Toronto, Ines brings a global spirit to her namesake brand.Her life took a bittersweet turn when she was just 23-years-old.
Ines had to overcome the highs and lows of being a recent immigrant and single mother living in Toronto, Canada. Dutifully, she placed the needs of her young daughter first and gracefully, she put her vision of making textural delights on hold.
Always looking towards the future, she kept her dream close and worked as a pattern maker at a respected bridal salon where she could still jumpstart her creativity. It was during this moment in her career that the future bridal designer discovered the joy of dressing women, all in the name of love.
With her talent, tenacity and a Singer sewing machine found on the side of the road, Ines found her calling to help every bride she meets truly shine.
She launched her first bridal collection with a bank loan and ambition.
She debuted her new collection under the label Chez Moi. When Ines debuted her namesake brand in Casa Loma in downtown Toronto, art deco illustrator Erté fueled the inspiration. Throughout his career, the French artist magically draped the female form in the most fluid and other-worldly fabrics. With an equally artistic touch, Ines skillfully brought the intricate details from his drawings to life at her runway debut in 1984.
The collection sold out within days however the designer’s success was no accident. It was won with her passion, patience and perseverance.
From art deco artists like Erté to Bauhaus masters, Ines’ love of fine art continually sparks her vision.She always listens with her heart.
Fast forward to today, Ines has built a global success story from her artistry that has graced the catwalks, the red carpet and Capitol Hill. Headlining brides such as The Bachelor’s Ashley Iaconetti and HGTV’s Christina Anstead have turned heads in her luxury bridal gowns that effortlessly strike a balance between romance and restraint.
With an open heart, she draws inspiration from the personalities of her clients and always works to balance the beauty of their inner light with the beauty of a gown.
“I always feel joy when I meet a bride, but I felt endless joy when I created my daughter’s dresses.”
Want to be reminded of when our next blog is posted? Sign up for our newsletter below!
